I am a consultant specialising in strawberry cultivation on substrate. During farm visits, I give advice or inform my clients afterwards. Advice can also be given remotely, via online meetings or the exchange of visual material. Strategic thinking is always very important with regard to business operations and the use of production resources such as water, crop protection and energy. My drive is to help growers with their operational management. Always looking for and helping to solve new challenges for growers and the sector. The sustainable approach is always leading in this. Looking beyond our own borders in terms of companies that we support, but also in terms of available techniques, is always interesting and has little or no limits. I come from an agricultural background, so agriculture and horticulture are a common thread in my life from my youth.