{"id":14290,"date":"2025-06-11T15:21:39","date_gmt":"2025-06-11T13:21:39","guid":{"rendered":"https:\/\/delphy.nl\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/"},"modified":"2025-07-21T15:51:57","modified_gmt":"2025-07-21T13:51:57","slug":"digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw","status":"publish","type":"post","link":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/","title":{"rendered":"Strawberry digitalization project accelerates data-driven management in greenhouse horticulture"},"content":{"rendered":"<p>The Dutch greenhouse horticulture sector faces significant challenges. In strawberry cultivation, rising costs, stricter laws and regulations, and increasing pressure for sustainable production are driving a growing need for more efficient and future-proof cultivation methods. Digital technologies offer ample opportunities for this \u2013 think of optimizing production processes and reducing costs. However, large-scale implementation in practice proves difficult, resulting in the sector&#8217;s lagging digitalization of cultivation management.<\/p>\n<p>With the EIP project &#8220;Strawberry: Ripe for Digitalization,&#8221; Delphy, Hoogendoorn, and Royal Berry are joining forces to accelerate digitalization in the strawberry greenhouse horticulture sector. By applying advanced cultivation models, autonomous climate and irrigation control, and smooth data exchange between systems, they are working towards higher productivity, more efficient use of resources, and cultivation that is more resilient to climate fluctuations. This aligns seamlessly with the sector&#8217;s broader ambitions: to continue meeting increasing sustainability requirements and maintain the Netherlands&#8217; leading international position in greenhouse horticulture.<\/p>\n<p><strong>Role Allocation<\/strong><\/p>\n<p>Delphy develops and supplies the Strawberry Quality Management System (QMS), a system for strategic and tactical crop planning that supports growers in planning and optimizing their crops.<br \/>\nHoogendoorn implements Intelligent Algorithms (IA), which enable autonomous climate and irrigation control, enabling optimization at the operational level.<br \/>\nRoyal Berry serves as a practical facility where these technologies are integrated, tested, and validated.<\/p>\n<p>The Bemmel case study has two objectives:<\/p>\n<p>The QMS and IA technologies are still only used to a limited extent in strawberry cultivation. This project offers the opportunity to structurally implement and integrate these techniques in practice. By demonstrating the success of the case study, other strawberry growers will also be encouraged to embrace digitalization.<\/p>\n<p><strong>Project Details<\/strong><\/p>\n<p>The project runs from August 1, 2024, to June 30, 2026, and co-financed by the European Union.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14285\" src=\"https:\/\/delphy.nl\/wp-content\/uploads\/data-gedreven\/Partner-logos-300x139.png\" alt=\"\" width=\"300\" height=\"139\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"The EIP-project \u2018Strawberry: Ripe for Digitalization is to accelerate digitalization in greenhouse strawberry cultivation","protected":false},"author":11,"featured_media":14260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[693,347,345],"tags":[2241,484,1944,621,463,2427],"class_list":["post-14290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-driven-crop-management","category-greenhouse-horticulture","category-soft-fruit","tag-datagedreven-teeltmanagement-en","tag-delphy-digital-en","tag-glastuinbouw-en","tag-project-en","tag-strawberry","tag-zachtfruit-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strawberry digitalization project accelerates data-driven management in greenhouse horticulture - Delphy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strawberry digitalization project accelerates data-driven management in greenhouse horticulture - Delphy\" \/>\n<meta property=\"og:description\" content=\"The EIP-project \u2018Strawberry: Ripe for Digitalization is to accelerate digitalization in greenhouse strawberry cultivation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/\" \/>\n<meta property=\"og:site_name\" content=\"Delphy\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T13:21:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T13:51:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/delphy.nl\/wp-content\/uploads\/data-gedreven\/250428_Kick-off_IMG-20250428-WA0001_IMG-20250428-WA0003_web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"615\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Irma Bellekom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Irma Bellekom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\\\/\"},\"author\":{\"name\":\"Irma Bellekom\",\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/#\\\/schema\\\/person\\\/7deb3e10199c79302bd17f4e2abb0b60\"},\"headline\":\"Strawberry digitalization project accelerates data-driven management in greenhouse horticulture\",\"datePublished\":\"2025-06-11T13:21:39+00:00\",\"dateModified\":\"2025-07-21T13:51:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\\\/\"},\"wordCount\":294,\"image\":{\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/delphy.nl\\\/wp-content\\\/uploads\\\/data-gedreven\\\/250428_Kick-off_IMG-20250428-WA0001_IMG-20250428-WA0003_web.png\",\"keywords\":[\"datagedreven teeltmanagement\",\"Delphy Digital\",\"glastuinbouw\",\"project\",\"strawberry\",\"zachtfruit\"],\"articleSection\":[\"Data-driven crop management\",\"Greenhouse horticulture\",\"Soft fruit\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\\\/\",\"url\":\"https:\\\/\\\/delphy.nl\\\/en\\\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\\\/\",\"name\":\"Strawberry digitalization project accelerates data-driven management in greenhouse horticulture - Delphy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/delphy.nl\\\/wp-content\\\/uploads\\\/data-gedreven\\\/250428_Kick-off_IMG-20250428-WA0001_IMG-20250428-WA0003_web.png\",\"datePublished\":\"2025-06-11T13:21:39+00:00\",\"dateModified\":\"2025-07-21T13:51:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/#\\\/schema\\\/person\\\/7deb3e10199c79302bd17f4e2abb0b60\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/delphy.nl\\\/en\\\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\\\/#primaryimage\",\"url\":\"https:\\\/\\\/delphy.nl\\\/wp-content\\\/uploads\\\/data-gedreven\\\/250428_Kick-off_IMG-20250428-WA0001_IMG-20250428-WA0003_web.png\",\"contentUrl\":\"https:\\\/\\\/delphy.nl\\\/wp-content\\\/uploads\\\/data-gedreven\\\/250428_Kick-off_IMG-20250428-WA0001_IMG-20250428-WA0003_web.png\",\"width\":615,\"height\":461},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/delphy.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strawberry digitalization project accelerates data-driven management in greenhouse horticulture\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/delphy.nl\\\/en\\\/\",\"name\":\"Delphy\",\"description\":\"We Make Growers Better!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/delphy.nl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/delphy.nl\\\/en\\\/#\\\/schema\\\/person\\\/7deb3e10199c79302bd17f4e2abb0b60\",\"name\":\"Irma Bellekom\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a555826ada3b7a8991b38cba73bf93f740c58ae9fe64284bc337c0f3155ce79f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a555826ada3b7a8991b38cba73bf93f740c58ae9fe64284bc337c0f3155ce79f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a555826ada3b7a8991b38cba73bf93f740c58ae9fe64284bc337c0f3155ce79f?s=96&d=mm&r=g\",\"caption\":\"Irma Bellekom\"},\"url\":\"https:\\\/\\\/delphy.nl\\\/en\\\/author\\\/irma\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strawberry digitalization project accelerates data-driven management in greenhouse horticulture - Delphy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/","og_locale":"en_US","og_type":"article","og_title":"Strawberry digitalization project accelerates data-driven management in greenhouse horticulture - Delphy","og_description":"The EIP-project \u2018Strawberry: Ripe for Digitalization is to accelerate digitalization in greenhouse strawberry cultivation","og_url":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/","og_site_name":"Delphy","article_published_time":"2025-06-11T13:21:39+00:00","article_modified_time":"2025-07-21T13:51:57+00:00","og_image":[{"width":615,"height":461,"url":"https:\/\/delphy.nl\/wp-content\/uploads\/data-gedreven\/250428_Kick-off_IMG-20250428-WA0001_IMG-20250428-WA0003_web.png","type":"image\/png"}],"author":"Irma Bellekom","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Irma Bellekom","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/#article","isPartOf":{"@id":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/"},"author":{"name":"Irma Bellekom","@id":"https:\/\/delphy.nl\/en\/#\/schema\/person\/7deb3e10199c79302bd17f4e2abb0b60"},"headline":"Strawberry digitalization project accelerates data-driven management in greenhouse horticulture","datePublished":"2025-06-11T13:21:39+00:00","dateModified":"2025-07-21T13:51:57+00:00","mainEntityOfPage":{"@id":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/"},"wordCount":294,"image":{"@id":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/#primaryimage"},"thumbnailUrl":"https:\/\/delphy.nl\/wp-content\/uploads\/data-gedreven\/250428_Kick-off_IMG-20250428-WA0001_IMG-20250428-WA0003_web.png","keywords":["datagedreven teeltmanagement","Delphy Digital","glastuinbouw","project","strawberry","zachtfruit"],"articleSection":["Data-driven crop management","Greenhouse horticulture","Soft fruit"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/","url":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/","name":"Strawberry digitalization project accelerates data-driven management in greenhouse horticulture - Delphy","isPartOf":{"@id":"https:\/\/delphy.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/#primaryimage"},"image":{"@id":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/#primaryimage"},"thumbnailUrl":"https:\/\/delphy.nl\/wp-content\/uploads\/data-gedreven\/250428_Kick-off_IMG-20250428-WA0001_IMG-20250428-WA0003_web.png","datePublished":"2025-06-11T13:21:39+00:00","dateModified":"2025-07-21T13:51:57+00:00","author":{"@id":"https:\/\/delphy.nl\/en\/#\/schema\/person\/7deb3e10199c79302bd17f4e2abb0b60"},"breadcrumb":{"@id":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/#primaryimage","url":"https:\/\/delphy.nl\/wp-content\/uploads\/data-gedreven\/250428_Kick-off_IMG-20250428-WA0001_IMG-20250428-WA0003_web.png","contentUrl":"https:\/\/delphy.nl\/wp-content\/uploads\/data-gedreven\/250428_Kick-off_IMG-20250428-WA0001_IMG-20250428-WA0003_web.png","width":615,"height":461},{"@type":"BreadcrumbList","@id":"https:\/\/delphy.nl\/en\/digitaliseringsproject-aardbei-versnelt-data-gedreven-management-in-de-glastuinbouw\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/delphy.nl\/en\/"},{"@type":"ListItem","position":2,"name":"Strawberry digitalization project accelerates data-driven management in greenhouse horticulture"}]},{"@type":"WebSite","@id":"https:\/\/delphy.nl\/en\/#website","url":"https:\/\/delphy.nl\/en\/","name":"Delphy","description":"We Make Growers Better!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/delphy.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/delphy.nl\/en\/#\/schema\/person\/7deb3e10199c79302bd17f4e2abb0b60","name":"Irma Bellekom","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a555826ada3b7a8991b38cba73bf93f740c58ae9fe64284bc337c0f3155ce79f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a555826ada3b7a8991b38cba73bf93f740c58ae9fe64284bc337c0f3155ce79f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a555826ada3b7a8991b38cba73bf93f740c58ae9fe64284bc337c0f3155ce79f?s=96&d=mm&r=g","caption":"Irma Bellekom"},"url":"https:\/\/delphy.nl\/en\/author\/irma\/"}]}},"_links":{"self":[{"href":"https:\/\/delphy.nl\/en\/wp-json\/wp\/v2\/posts\/14290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/delphy.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/delphy.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/delphy.nl\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/delphy.nl\/en\/wp-json\/wp\/v2\/comments?post=14290"}],"version-history":[{"count":2,"href":"https:\/\/delphy.nl\/en\/wp-json\/wp\/v2\/posts\/14290\/revisions"}],"predecessor-version":[{"id":14292,"href":"https:\/\/delphy.nl\/en\/wp-json\/wp\/v2\/posts\/14290\/revisions\/14292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/delphy.nl\/en\/wp-json\/wp\/v2\/media\/14260"}],"wp:attachment":[{"href":"https:\/\/delphy.nl\/en\/wp-json\/wp\/v2\/media?parent=14290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/delphy.nl\/en\/wp-json\/wp\/v2\/categories?post=14290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/delphy.nl\/en\/wp-json\/wp\/v2\/tags?post=14290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}